10 Examples of Successful Ads - A Case Study

Augmented Reality (AR) ads have redefined the advertising landscape, offering brands a unique way to engage with audiences. Unlike traditional static or video ads, AR ads immerse users in interactive experiences, making them active participants rather than passive viewers.

In our previous article on What AR Ads Are and Why They’re Important, we explored how AR ads bridge the gap between digital and physical worlds. Today, we’ll delve deeper into the concept with 10 real-world examples of AR ad campaigns that achieved remarkable success. Each example highlights how brands are leveraging AR to captivate, engage, and convert customers.

‍
Why AR ads stand out

Before diving into the examples, it’s worth noting why AR ads are becoming a go-to strategy for marketers:

1. Interactivity and engagement: AR ads let users interact directly with products or scenarios, creating memorable brand experiences.
2. Personalization: Customers can visualize products tailored to their preferences, like trying on a pair of sunglasses or placing furniture in their living room.
3. Enhanced Metrics: AR ads provide valuable insights into user behavior, such as interaction time and engagement levels.
4. Higher conversion rates: The immersive nature of AR ads often leads to increased purchase intent and higher ROI.

Now, let’s look at 10 case studies that showcase the power of AR ads.

‍

10 Examples of AR Ads - A case study

IKEA place app

‍

• Objective: Simplify furniture shopping by allowing users to visualize items in their homes.
• Execution: IKEA’s AR app lets users select furniture and virtually place it in their rooms using their smartphone camera. The app ensures accurate scaling to match real-world dimensions.
• Results: The app’s intuitive interface boosted customer confidence, resulting in increased sales and fewer product returns.

‍

Snapchat’s Taco Bell lens

‍

• Objective: Celebrate Cinco de Mayo with a fun, shareable AR filter.
• Execution: Snapchat users could transform their faces into a giant taco shell using Taco Bell’s AR lens. The campaign encouraged sharing on social media, driving brand awareness.
• Results: Over 224 million interactions in a single day, making it one of Snapchat’s most successful campaigns.

‍
Nike air max AR ads

‍

• Objective: Drive excitement for new sneaker releases.
• Execution: Nike used AR to let users virtually try on different Air Max sneakers. Customers could view the sneakers from all angles and even share the AR images on social media.
• Results: Significant engagement, increased social buzz, and a boost in online sneaker sales.

‍

 Pepsi’s unbelievable bus shelter

‍

• Objective: Create an unforgettable brand experience.
• Execution: Pepsi turned a London bus shelter into an AR spectacle, where passersby saw UFOs, tigers, and other surreal elements appear through the shelter’s screen.
• Results: Viral success with millions of YouTube views and increased brand perception.

‍

Gucci’s AR try-Ons

‍

• Objective: Enhance online shopping for luxury goods.
• Execution: Gucci’s app allowed users to virtually try on sneakers, sunglasses, and watches using AR technology.
• Results: Increased app downloads and a spike in online sales for AR-enabled products.

 Burger king’s ‘Burn that Ad’

‍

• Objective: Promote the Burger King app and increase downloads.
• Execution: Users could use the app’s AR feature to virtually “burn” competitor ads, earning them a free Whopper in return.
• Results: Millions of app downloads and significant social media buzz.

‍

 Sephora’s virtual artist

‍

• Objective: Simplify makeup shopping.
• Execution: Sephora’s Virtual Artist allowed users to try on makeup virtually, helping them choose the right shades and products.
• Results: Higher customer satisfaction and reduced return rates.

‍

Toyota’s AR car showroom

‍

• Objective: Provide a digital alternative to traditional car showrooms.
• Execution: Toyota used AR to let potential buyers explore car interiors and exteriors in 3D, right from their smartphones.
• Results: Increased lead generation and improved customer experience.

 Coca-Cola’s christmas AR campaign

‍

• Objective: Enhance festive marketing efforts.
• Execution: Coca-Cola’s AR filters let users create personalized holiday greetings and interact with virtual Santa Claus.
• Results: Higher engagement during the holiday season and increased brand visibility.

‍

Adidas AR shoes campaign

‍

• Objective: Promote new footwear collections.
• Execution: Adidas incorporated scannable tags on shoes that unlocked AR experiences & placed AR enabled billboards in crowded areas allowing customers to view product stories and designs.
• Results: Increased in-store engagement and brand loyalty.

‍

Key takeaways from these campaigns

• Align AR with Goals: Each campaign had a clear objective, whether it was brand awareness, product education, or direct sales.
• Solve Customer Pain Points: AR ads addressed common issues like product visualization or shopping convenience.
• Focus on Creativity: Campaigns that stood out used storytelling, gamification, or surprise elements to engage users.

‍

How GlamAR can help businesses with AR ads

At GlamAR, we specialize in creating bespoke AR ad solutions tailored to your brand’s goals. From virtual try-ons to interactive product configurators, our team can help you:

• Boost customer engagement.
• Enhance product visualization.
• Drive higher ROI.

AR ads are more than just a marketing trend they’re a powerful tool for creating unforgettable brand experiences. From virtual try-ons to gamified interactions, the examples above prove how versatile and impactful AR advertising can be.

Don’t wait to embrace the future of advertising. Talk to GlamAR today and discover how AR can elevate your brand. Contact us for a free demo.

‍

‍

‍

‍