3D virtual photography

Increase your customer's engagement with 3D virtual photography. 3D virtual photography is 15x more affordable than traditional product photography for your business.

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Convert a 3d model into multiple product images

You can change a 3D model into multiple images. An average e-commerce shopper expects a minimum of 10 images of a product from multiple angles Without investing money and time in a professional shoot, generate 100+ product images from a single 3D model

Dynamic angle customization & multi-perspective views

Give your customers 360-degree rotations and sectional cutaways, as this gives the customers intricate product details and clarity. Display any environment, setting, or angle effortlessly.

Realistic material & texture rendering

High-fidelity PBR (Physically Based Rendering) gives more information to the customer about product appearance through hyper-realistic images that showcase materials such as metal, wood, glass, and fabric.

Frequently asked questions

Why is product photography important in e-commerce?

Product photography is an effective measure when it comes to e-commerce websites; it helps in product presentation by highlighting its features, quality, and structure.

How does virtual photography work?

For a manual, you have to set up the whole studio from lighting, camera, technicians, etc., but if you want to skip this, integrate your business with GlamAR and create these wonderful virtual photos of your product.

What is 3D product photography?

3D product photography is generally a process in which the three-dimensional product model gets converted into a highly realistic image.

What is virtual reality in photography?

A 360-degree image is basically a spherical panorama image, which is also known as a virtual reality photograph, it clicks the high-quality images of your product from different angles and presents them in virtual space.

What is the purpose of 3D images in business?

The 3D image gives depth to your product in virtual space, making it relevant to real-world objects, which breaks the wall and creates transparency.

How to create a 3D image of a product?

Manually, you have to choose the right 3D modeling software, gather reference resources, create 3D product models, add finishing touches to your 3D-rendered product images, and export and use the 3D product viewer, but to automate and have an easy service, just connect with GlamAR to make it work.

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What is 3D virtual photography?

3D virtual photography is a method that helps to create real-looking product images using computer-generated 3D models instead of old-school photography methods. It gives ecommerce businesses customizable, high-quality images using 3D virtual photography, and images can be customized through various angles, low and high lighting, materials, and environments without physical photography or prototypes.

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3D product The eCommerce, B2B marketing, and digital advertising industries primarily use virtual photography due to its cost-effectiveness, scalability, and flexibility in image production. It gives features such as 360-degree product views, realistic textures, augmented reality (AR) integration, and 3D virtual photography, which gives customers more engagement in stores such as furniture, fashion, automotive, and electronics.

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How does 3D virtual photography work?

3D product virtual photography uses various parameters for creating images. Here, we are sharing all the steps that are involved in 3D virtual product photography.

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3D modeling

The 3D virtual photography process starts with 3D modeling, where the software helps to create the product digitally in the virtual environment where we use very specialized software like Blender, Autodesk Maya, or Adobe Substance 3D. Our designer makes the complete 3D representation of the product by ensuring that the model is perfectly capturing the dimensions, shapes, and physical structure.

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Material & texture mapping

Once the 3D modeling process is complete, the system engages in material and texture mapping to enhance the product's quality. High-quality materials are used to showcase real-world materials such as wood, metal, glass, plastic, or fabric. The physically-based rendering (PBR) is used to make the product more accurate in terms of the lighting conditions, which helps the product look more realistic and make it part of the real world.

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Scene setup

The way we have old-school photography, Our designers will create custom scenes, which add various types of backgrounds, props, and lighting configurations. Your business will be able to use our system to experiment with different settings, perspectives, and themes that make it possible to showcase the product in various contexts without doing any physical photoshoots.

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Rendering

After the scene is finalized, we need to move toward the 3D rendering software for rendering high-quality images. For your information, rendering is the process of computers where software generates photorealistic images by identifying how the light interacts with objects in the scene. Rendering techniques like global illumination and ray tracing create image generation. These rendering processes will make your product more detailed and natural-looking.

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Post-processing

Post-processing is the final step that is useful for optimizing and refining images. There is a designer who uses software like Lightroom and Photoshop to adjust the colors, contrast, sharpness, and minor imperfections. Following the touch-up, the designer exports the images to various formats, catering to eCommerce, marketing campaigns, catalogs, and product configurators.

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