Best virtual try-it-on apps/platforms in 2025

Suppose an individual is ordering a pair of new glasses that look wonderful online. But, after receiving them, the user finds them inappropriate for their facial structure. Isn’t it disappointing? This scenario happens with most online shoppers, as they don’t get the opportunity to try things physically before purchasing. Consequently, they end up with returns and exchanges. According to the National Retail Federation (NRF) and Happy Returns, the average rate of e-commerce returns was 16.9% in 2024.

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Industry reports show that global retail businesses lose up to $550 billion annually due to product returns. Furthermore, McKinsey found that inappropriate fit or style causes 70% of fashion returns. In many cases, the return policy is not applicable to wearables, which leads to no exchange or return in many online stores. Some wearables (e.g., prescription glasses, custom-fit items, intimate apparel) may be non-returnable for hygiene or customization reasons.

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What if there is a way to try and buy the products online? It is now possible with the help of AR and VTO technologies. The latest AR technologies have made VTOs a popular feature for online platforms. It offers a promising solution to minimize return rates and satisfy customers with real-time shopping experiences.

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Best virtual try-it-on apps/platforms

1. GlamAR (Best for AR & VR solutions)

2. Banuba (Best for face AR technology)

3 . Modiface (Best for beauty tech solutions)

4. Orbo (Best for customized beauty products)

5. Perfect Corp (Best for beauty & fashion tech)

6. Try-on.io (Best for accessories try-on)

7. Luna (Best for eyewear shopping)

8.FittingBox (Best for eyewear technology)

9. Haut Ai (Best for AI-powered skin analysis)

10. DeepAR.ai(Best for AR filters)

11. Tryndbuy (Best for fashion shopping)

12. MirrAR (Best for personalized virtual shopping)

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What are virtual try-it-on apps?

Virtual try-on (VTO) apps typically use Augmented Reality (AR), computer vision, and machine learning to enable consumers to preview how products like clothing, makeup, or eyewear will look on them without physical contact. This innovative solution provides you with a realistic preview of the products. Thus, it minimizes uncertainty and dissatisfaction among online shoppers. Moreover, virtual try-it-on apps will offer consumers a realistic, interactive preview experience and they will be less prone to returning products. 

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Although these apps look complex, they are user-friendly. Users just need a device with a camera. The camera captures them and allows VTOs to track their body's position in real-time. Most importantly, it keeps the 3D products intact even if the users move their heads or any other parts of their body. I have experienced some virtual try-it-on apps that rank higher by solving problems of VTO, and reputed brands are using these platforms to drive their business growth. Here are the best ones:

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Explore the 12 best virtual try-it-on apps

If you are a retailer or a fashion brand, you always wish to have customer retention and reduced return rates. Now, a game-changer arrives in the digital space that will give your customers a fun-filled shopping experience. Also, it may lead to client satisfaction and decrease abandoned cart rates with minimal returns. What is this amazing thing? It is a virtual try-on app that will surprise your consumers with an interactive shopping experience.

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As a result, savvy business owners can have more customer engagement and growth in their sales. I have tested a handful of apps based on virtual try-on. Among them, I have selected the following for their functional features and popularity amongst brand owners:

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1. GlamAR

Best for: Web app

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GlamAR revolutionizes the way of shopping with AR technology overlaying digital content. Integrating Real-Time AR and Multiproduct Try-Ons, GlamAR lets your customer visualize how the accessories, clothes, makeup and other products look on them. By reducing 64% return rates, GlamAR guarantees client contentment.

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It helps to improve your consumers' satisfaction when purchasing through personalized virtual try-ons. As a result, your customers tend to return the products less and avail themselves of interactive & AR shopping experiences. Embrace its dynamic features that set trends in the fashion and beauty industry and take your business to its peak:

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Category: All-in-one Virtual try-on web app  

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Key Features:

• 3D Model solutions: Your customers can interact with the products in a hypotonic environment with GlamAR’s 3D Model Solutions. They can view their favorite products from three dimensions and make a confident purchasing decision. GlamAR offers a 360-degree view of virtual stores. Now, your shoppers can see detailed images and explore various sections just by sitting back at home. For example, when I see the 3D model of a wristwatch, it provides a closer look at that watch with every detail like the dial, subdial, strap, crown, lug, buckle, hour marker, hands, etc. Also, I can read the text on the watch's dial.

• Facial skin analysis: The AI tool provides your customer with a live diagnostic session and a personalized skincare routine. It detects their skin type, texture, etc., and gives scores on different aspects of the particular skin. Now, the technology deals with 14+ skin issues with its ‘Live Diagnostic’ tool. I have just opened my camera and allowed AI to scan & analyze my skin. AI tool easily has identified my skin texture, fine lines, wrinkles, redness, dark circles, pores, eyebags, moisture, oiliness, firmness, spots, radiance, acne etc. Then, I obtained a detailed assessment result based on scores and got to know my skin type and how much care actions my skin requires to deal with the potential issues.

• ‍Virtual try-on: Get innovative & flexible solutions for your advanced retail growth with a completely interactive virtual atmosphere. It facilitates you and your consumer with time and resource-saving while making an informed & confident purchasing decision. While exploring GlamAR’s demo store, I tested and tried their every ‘try-on’ tool, such as jewelry, makeup, watches, eyewear, accessories, footwear, etc. Apart from this, I have applied different makeup and jewelry looks on me from their looks store. If you have a business of furniture and home decor items, use GlamAR’s virtual try-on to allow your customers to visualize those products in their space before purchase.

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2. Banuba

Best for: face AR technology

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Banuba is a face software company. Though it was established as an AI lab, it now works with AR, computer vision and machine learning. Banuba has also promoted virtual try-on apps for CMS like Shopify or Tiendanube.

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Banuba’s virtual try-on for makeup and beauty products has helped brands expand their audience reach and improve customer engagement. Most importantly, this app is available across various platforms, including desktop, mobile, and in-store smart mirrors. I have tried its cool features and enlisted my findings below:

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Category: Face AR SDK & Video Editor SDK

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Key Features:

• Makeup AR tools: Here, your user can get a realistic makeup finish with a diverse range of eyeshadow, eyeliner, eyelashes, blushers, contours and highlighters. I picked a product and fixed my face on the live camera. To my surprise, I got a virtual makeup artist who gave recommendations on how to apply makeup to my face. Also, a user can double-check their final work as I did.

• Virtual nail salon: Banuba’s hand recognition nails virtual try-on tool gives consumers extensions that fit matte and glossy polishes with lifelike color representation. I have scanned my nails, and it has started to provide samples that fit accurately at the edge of my nails. It will be helpful for the users to find suitable and trendy nail polish easily. 

• Virtual hat try-on: Banuba has introduced TINT, which allows users to try on any kind of headwear like hats, headbands, bandanas, etc. As an online retailer, you can add an entire collection of virtual headwear in 24-48 hours and get a return on investment. 

• Glasses try-on: Its advanced face tracking provides precise placement of eyewear. Accompanied by easy product selection and checkout, it offers a realistic experience. No matter if your customer is using a low-end device or a top smartphone, they can easily use it on their device.

• Lens try-on: This AR automatically recognizes the user’s eyes and enables them to choose contact lenses that suit their eye color and personality. Realistically simulate interactions between their natural eye color and the lens for maximum fidelity of contact lenses virtual try-on. Also, they can recolor any part of their eyes separately or together. It is compatible with virtual makeup and face animation. Let your users try it anywhere on any connected device. 

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3. Modiface

Best for: Beauty tech solutions

Since 2007, Modiface has been used widely by the beauty industry. It helps your user to test makeup, nail and hair products virtually. Besides, their skin diagnostic technology is a plus for your consumers. Modiface offers your customers a preview of how products will look on their faces.

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ModiFace partners with Maybelline, L'Oréal, NYX, Amazon, or IMPORT PARFUMERIE. All these websites and apps have started to use their virtual try-on tools and achieved improved engagement, reduced returns, and increased conversion. 

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Category: Beauty & makeup Try-on

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Key Features: 

• Makeup try-on: ModiFace's virtual makeup try-on assists your consumers digitally in testing color cosmetics such as Lipstick, Lip Liner, Eyeliner, Eyeshadow, Mascara, foundation, etc., with diverse makeup finishes. I open my front camera, see my face on the screen, and create a custom makeup look on this platform. It’s amazing! Let your users explore their live scan and color match technology to have a look they love. 

• Compatibility: This app is present on various platforms, including Android, iOS, Web, Windows, and WeChat.

• Hair try-on: Modiface’s hair VTO allows your consumers to experiment with hair colors and multi-hair color try-on. In addition,  its hair care diagnostic tool helps your user to make the best choice for haircare products to get healthy hair. 

• Nail try-on: Its Nail Virtual Try-on helps you to preview different nail colors, nail finishes, and even nail art. With live video and photo mode, a precision hand-tracking solution, you can help your customers receive realistic textures and finishes of nail polish.

• Face analysis: Let your users get a custom-tailored makeup look with the help of professional makeup artists on this platform. Modiface’s face analysis technology can detect more than 20 facial features. Believe me! I have tried it on my instant selfie and got a personalized look. 

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4. ORBO

Best for: customized beauty products

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ORBO AI is an innovative AI startup in India’s beauty tech space. Orbo is not only spreading its personal and beauty care space in India but also spreading its wings rapidly throughout the world. As a progressive company, ORBO has embraced AI technologies to provide an amazing experience for the customers of D2C, Retail or E-Commerce businesses.

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Before having any doubt, let's try this app and get the results at hand. ORBO AI merges technology with creativity to bring the brands closer to their consumers with an impactful user experience. 

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Category: Virtual try-on beauty web app

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Key Features:

• BeautyGPT: Your beauty brands get the benefit of a 360-degree customer view by using Orbo BeautyGPT. It gives an automated data-driven analysis of what your customers want, provides personalized guidance, and gives a full-stack skin analysis and weather impact on skin.

• Smart skin analyzer: Through this AI smart skin analyzer, your customer can take selfies and get the solution to every skin-related question. It can also analyze six kinds of skin types and give a perfect model skin assessment for dermatologists to beauty pageants.

• Smart magic mirror: This AI tool is a revolutionary product for your beauty brand. Why? It can give a thorough analysis of customers' skin and come up with the results of your past choices, provide personalized guidance and give importance to your preferences.

• Product recommendations: Orbo AI ensures personalized product advice for customers. With the help of this tool, customers get suggestions for their makeup, hair color, foundation shades, skin types and skin care solutions.

• Hair styling try-on: On this platform, your users can try multiple hairstyles and choose the right one for them. Its easy-to-use interface will allow your consumers to customize hairstyles based on geographic recommendations. Apart from this, the automated positioning and sizing techniques ensure accuracy and originality while applying hairdos to your natural hair. Now, your customers are getting encouraged to test different hairstyles, including celebrity ones.

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5. Perfect Corp

Best for: Beauty & fashion tech

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Perfect Corp is an all-inclusive AR and AI beauty tech solution provider. It has reported partnerships with top global beauty brands, including Estée Lauder, L’Oréal, Coty, Shiseido, and others. In this digital market, Perfect Corp steps on its ground worldwide, including Meta, Google and most of the leading companies.

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It incorporates AI and AR models in its virtual makeup experiments to provide your customers with a fascinating experience. Perfect Corp assists med spas and aesthetic clinics in viewing 27 types of facial simulations across six facial zones.

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Category: AI and AR-powered Virtual try-on beauty web app.

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Key Features:

• Face AI skin technology:  Its AI-powered 180-degree full-face mapping is a revolutionary invention in the beauty industry. It can detect 15 types of skin problems in a few seconds, like wrinkles, spots, dark circles, etc. Depending on the specific skin abnormalities, it gives professional and customized skin treatment and ensures flawless skin with the simulation of skin healing results. This technology is available on iPads and iPhones only. Use its benefits in your business and let your consumers allow ‘live diagnostics.

• Beard try-on: Perfect Corp empowers your male customers to try beard styles and colors virtually. As a men’s grooming brand, you can incorporate this technology to enhance customer engagement.

• Eyeglasses try-on: Let your users try AI glasses and sunglasses that will perfectly fit their faces. Also, they can personalize features by adjusting lens tint, frame color and goggle settings. I have tried a wide array of prescription glasses on their virtual try-on. 

• Makeup try-on: AI Makeup and Virtual Try-on is a face mapping real-time technology that allows your customer to get an online makeover and makeup simulator with accuracy. It offers seven different makeup categories such as lip color, blush, foundation, eyeliner, eyeshadow, mascara, and eyelash. I click ‘Try-on’ and customize make-up with adjustable textures, patterns and effects. Through this ultra-realistic virtual makeup, e-commerce businesses can gain customer loyalty.

• Footwear try-on: Get ready to showcase your shoe brand with 3D and AR technology. From sneakers to sandals, let your consumers try every product virtually. They can experience every detail like soles, craftsmanship, etc. Let them try the footwear with different outfits. 

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6. Try-on.io

Best for: Accessories try-on

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Try-on.io is an advanced virtual application that merges Augmented Reality (AR) and Artificial Intelligence to upgrade the online shopping experience with easy integration. This revolutionary online shopping update allows customers to shop with confidence as well as reduce the possibility of returns since it provides an accurate simulation of the product.

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It offers try-on solutions for glasses, apparel, earrings, bags, watches, bracelets and makeup for your consumers without ordering, which will minimize unnecessary shipping and your logistic expenses.

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Category: Web virtual try-on

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Key Features: 

• Face & body tracking: Its AI-powered tool tracks face and body elements with precision. It ensures the product suits the consumer. This is invaluable when it comes to trying on glasses and clothing.

• 3D product view for authenticity: Try On takes advantage of 3D modeling to display the product in crisp HD details. So your user can see exactly how textures, colors and patterns will look before purchase.

• AR functionality: You can freely switch AR solutions through smartphone cameras. In this way, consumers can see the products placed in real time as if they were in the same space. This further enhances the “try before you buy” experience. 

• Smart recommendations engine: Try On utilizes its Artificial Intelligence to assess an individual user’s skin type, facial shape, and previous choices to create user-specific product suggestions.

• Accessibility: The application is now accessible on iOS and Android, and a browser version will soon be available. Now, it will be easy for retailers to implement virtual try-ons on their e-commerce platforms. 

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7. Luna

Best for: Eyewear shopping

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With the integrated suite of technologies and services, Luna improves the online and in-store purchase of eyewear and drives your customer loyalty and retention. Their innovative technology enables customers to access scalable vision care in a new way.

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‍They announced Ditto technology for virtual eyewear try-on in 2021. In addition to retailers, brand owners, and doctors, Luna envisions providing access to quality vision solutions to 2.5B people globally. Recently, I have explored its high-tech features and listed some as follows:

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Category: Virtual try-on with vision technology

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Key Features:

• PD meter: Luna’s myRx PD Reader provides an accurate and unique PD for each customer. Thus, it unblocks shopping and checkout flows with a seamless user experience. Your customer support team will have to manage fewer hassles from consumers. 

• Lens scanner: If your customer forgets to bring their prescription from home or buy glasses online, Luna will let them scan their lens in the present glasses and get the details. I have tried this and received instant results with accuracy. As a business owner of eye care products, you can increase customer retention and enhance sales. 

• Refraction exam: Now, your consumers will get an ECP-approved prescription online by using their phone. I have installed this app and skipped my doctor’s appointment. It is clinically tested and CE-approved. 

• Contact lens solution: From procurement to delivery, Luna provides end-to-end contact lens fulfillment. Partnering with leading contact lens manufacturers, their every order satisfies you and your customers. 

• Compatibility:  Luna offers online and in-store eyewear solutions. It focuses on transforming the vision space. Retailers, brands and doctors select them as their trusted hand for exceptional customer service. 

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8. FittingBox

Best for: Eyewear technology

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FittingBox AI is a virtual try-on solution for digital eyewear that masters AR, AI, machine learning, computer vision and computer graphics. It provides AR and 3D solutions that enhance conversion rate and higher engagement.

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These features allow your customers to virtually try on more than a hundred stylish eyeglasses in real time with the technology of diminished reality. Moreover, your user can see how eyeglasses look on their face from every angle. Besides, they get tailored recommendations as per their face shape and personal style. 

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Category: All-inclusive virtual try-on for eyewear solutions

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Key Features:

• 3D model solutions: The feature of ultra-realistic 3D assets transforms your frame catalog. It works just as a social media filter. You can have a seamless experience with your eyeglasses and sunglasses through 3D solutions. 

• PD measurement: FittingBox AI offers online PD measurement solutions. It works with an intuitive card protocol, which enables user-friendly suggestions. This is possible because of its easy tutorials, precise direction and orientation advice. Such easy guidance accurately measures your Pupillary Distance. 

• Lens simulator: Consumers can try sunglasses of different lens colors with its Lens Simulator. Your user can experience how photochromic lenses improve visibility by changing colors. 

• 3D viewer & packshot: You can try on different frames from every angle with its 3D viewer technology. On this platform, you need high-quality images for your catalog. FittingBox’s Photo Packshot service offers you 360° views of your frame. 

• Compatible & flexible solution: It is compatible with multiple devices. However, users will need stable network connectivity and a high-quality camera on their device. Meanwhile, your customer will get data privacy, product customization options, easy implementation and more. 

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9. Haut.AI

Best for: AI-powered skin analysis

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Haut.AI brings a revolutionized skincare shopping experience for your consumers. More than 80 companies have trusted its SaaS toolkit for creating personalized product recommendation journeys. It gives an effective and science-backed solution for every skin type and tone without any code.

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Haut.AI can analyze 15+ skin health and beauty metrics and evaluate 150+ unique multidimensional facial biomarkers. Let's discover how the smart technology of Haut.AI optimizes the user's skincare routine and suggests the best products for you. 

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Category: AI-based beauty solution platform

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Key features: 

• AI skin analysis: Haut.AI is a next-generation technology that offers AI-powered beauty solutions and interactive skin assessments to customers. It analyzes your customer’s skin and recommends personalized products for a wide range of skin types and tones. 

• SkinGPT: Haut.AI brings features of SkinGPT that create photorealistic skin assessments. It provides accurate skin evaluation. On this platform, you can visualize the long-term benefits of products on your skin. Moreover, it highlights aging progression simulation, feature-specific and environment factor simulation. 

• Flexible platform: Being a beauty brand, you can adopt this feature of simulation to educate your customers. Its integration with multiple platforms, real-time product recommendation, and AI-driven skin analysis benefit your consumers. You can add its SkinGPT app to your e-commerce platform mobile app retail environment to boost your marketing efficiency. 

• Virtual skincare products try-on: Build your customers’ trust with hyper-realistic and personalized visualization. Allow the users to try the skincare products before purchasing so that they will not face any adverse issues afterward. You can create a SkinGPT application on Haut.AI’s platform and add it to your website, or you can provide an in-store experience. Now, your consumers can take a photo and try on the specific product’s treatment. 

• Fluorescence photography: Haut.AI has launched skin fluorescence photography along with AI algorithms. It is an advanced technique that can detect a user's skin's collagen level and porphyrins. It shows visible hyperpigmentation, acne, photoaging and other skincare issues. While poor image input may affect accuracy, it's unlikely to result in harmful product suggestions if brands apply additional safety checks.

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10. DeepAR.ai

Best for: AR filters

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DeepAR applies machine learning and deep learning models to analyze and track facial features such as position and expressions in real-time. It is a special platform that provides face filters and virtual try-on features on shoes, glasses, watches and hair color. It performs better for AR shopping, AR assets, and background segmentation.

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The DeepAR SDK utilizes DeepAR effects that are composed of all 3D effects, animations and logic to bring the AR experience to life. I have discovered its compatible web, iOS and Android features for video chat apps and AR advertising.

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Category: AR try-on Technology

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Key Features:

• Glasses try-on: This AR facility gives your consumer an instant experience of glasses and sunglasses anywhere, anytime. Your user can get more color options, zoom in to frame details in 3D or try them on AR. After scanning the user's face on the front camera, this app gives you a choice as per your requirements and personality.

• Shoe try-on: It allows users to try sneakers, athletic shoes, formal shoes and many more without any technical knowledge. Your customer can buy your favorite shoes after trying on this AR, and there will be less chance for returns.

• Wrist try-on: It provides best-in-class 3D modeling and computer vision. This AR solution maps your wrist size and accommodates AR objects automatically. From any camera-enabled device, your user can try this feature and avail of their best wrist jewelry. 

• AR-Enabled video chat: DeepAR features essential tools that your user will need for adding AR solutions to their video chat app. However, this software brings fun elements to them with AR face and body filters. 

• AR beauty & makeup: Following the live demo of beauty and makeup, I have created a make-up look in real-time with its mirror-like AR try-ons. I just uploaded a selfie and got a photo-realistic makeover. Users can allow access to their camera and try on makeup, hair, skin and accessories solutions. 

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11. Tryndbuy

Best for: Fashion shopping

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This platform provides people with the world's most realistic virtual trial room. It enables your consumers to try on apparel, jewelry, and makeup before buying like they do in the trial room of a shopping mall.

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Most importantly, it allows them to try as many products as possible until they find the perfect match. Through this, as a fashion business owner, you can provide a remarkable experience to the customers. Also, it increases engagement and decreases the number of returned products. 

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Category: Virtual trial room

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Key Features:

• 3D & virtual body model: Tryndbuy creates realistic 3D body models, and your users can try products on their virtual body model while shopping online. After submitting selfies and entering body measurements, it generates a virtual body model of them. 

• Cloth & accessories try-on: I have tested clothing and accessories on their virtual model. It also provides mix and match, fitting checks, and size recommendations from AI-based fashion advisors. After all, this procedure reduces returns and makes online shopping easier and more enjoyable.

• Virtual dressing try-on: Tryndbuy not only suggests the standard size of apparel by saying S, M, L, XL. It enables online shoppers to wear the clothes on their virtual body model to check size, fit, and look. Moreover, Tryndbuy highlights how tight or loose the clothes are on their different body parts.

• Virtual makeup: If you are a beauty brand, your customers can try real-life makeup products virtually. Thanks to the Tryndbuy platform for virtual makeup implementation via a mobile camera. Here, they can try eyeshadow, mascara, lipstick and hair color.

• Jewelry try-on: Tryndbuy provides details of the jewelry from every angle. So, your user can try everything by opening their web camera and taking a selfie.

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12. MirrAR

Best for: Personalized virtual shopping

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MirrAR is at the forefront of AR-powered retail, delivering advanced virtual try-on technology for jewelry, beauty, and accessories. With realistic product visualization, MirrAR transforms the shopping experience across online and in-store channels. It provides a virtual try-on experience by seamlessly overlaying digital product representations onto a user's live or captured image.

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On this platform, shoppers can interact with the products in a meaningful way, irrespective of their gender, ability, class, or geographic location. Customers can use this web AR without any app installation or no download required. 

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Category: AR & AI-powered virtual try-on

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Key Features:

• 360 Degree view: MirrAR offers realistic virtual try-ons with a 360-degree view for jewelry, beauty, and fashion accessories. It helps brands boost customer confidence by allowing them to choose products that match their style.

• ‍Jewelry try-on: Let your users virtually 'try on' an extensive range of hyper-realistic designs of necklaces, rings, earrings, bracelets and sets. They can instantly visualize how each piece complements their look. It will save them time and make them hassle-free. This platform is a compatible solution for desktop and mobile users. I have utilized a webcam to instantly view how its highly realistic ornaments will look on me in real-time.

• Beauty try-on: Let your customers experience the next level of beauty technology with its refined AR makeup tool. With 300+ facial points, this technology can detect wide-angle facial profiles and facial movements. During my try-on, I was moving my head, and the product followed my movements in real time. Its advanced facial mapping and rendering bring virtual makeovers to life. Activate this ‘makeup try-on’ to let your shoppers experience lipstick try-on, AR for eyeshadow and eyeliner integration by using a webcam.

• Customized skincare: This platform gives your shoppers detailed skin analysis insights and increases your skincare e-commerce sales. To my surprise, this AI face analyzer has diagnosed my skin problems within seconds. 

• Watch try-on: MirrAR enables users to virtually try on watches on their bare wrists, with their smartphone cameras, and without the need for physical markers. Its hand-tracking technology is built on a diverse dataset of real hand models, encompassing a wide spectrum of gestures, skin tones, textures, and hand/finger sizes. Thus, your consumer can get a true-to-life watch try-on experience with a  360° view. 

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Other virtual try-it-on apps that you can explore

The market is flooded with try-on apps, and each one is better than the other. These innovative solutions utilize advanced AR technology to create seamless and interactive experiences that enhance engagement and boost conversions. Below are some of the best try-on apps I've recently tried and tested: 

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1. Lóvi:  Lovi is based on a science-backed AI cosmetologist. It provides tailored skincare solutions by detecting 11+ skin issues. The most amazing part I have found on this platform is that I can track the changes in my skin over time with their face scanner and check cosmetics safely. I even got answers to my queries with its AI-powered customer support. 

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I have checked Lovi’s score. It is a scientific evaluation tool through which your user can find out the best product that will suit their unique needs and goals. Ultimately, it has helped me to make an informed skincare choice depending on the reliable score of the product. Allow your customers to scan the product and get to know its score that demonstrates how safe, useful and effective it is for your skin. 

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2. Obsess: Obsess transforms and redefines the online shopping experience. It brings creativity and innovation to offer you a fun shopping experience. Recently, I have explored fashion, beauty, home decor, travel, fitness, and wellness sectors through their 360° interactive stores. They bring your customers handpicked selections from today’s trendiest brands and ensure convenience while shopping for their best products. Their representation has provoked me to buy something I desire. 

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Following the guide, I just drag on the screen to view the full store in 360 degrees and tap on the arrows to move through it. Then, I select the product I am obsessed with and tap on it to get complete information regarding it. Since I want to buy it later on, click on the ‘heart’ and save it in my obsessions list. If your consumer wishes to purchase the product, they need to follow the link to buy it. 

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3. Web AR Studio: is a universal online platform for creating AR and WebAR without code and 3D skills. This platform is capable of tracking photos, locations, surfaces and QR. Brand owners, get ready to transform your product packaging into an interactive media channel. Let your consumers point their camera at the QR Code and then at the packaging. After registration, I tried and tested its different tools to create an AR project within seconds. 

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I have found the most convenient part: there is no need to install any applications and just browse to start interacting with the project. It is a quick solution for the users as they can easily share its link through social networks and messengers. Its extensive coverage, simple integration and huge copatibility will enhance your audience engagement and make your advertisements viral. 

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4. AR Code: During a series of experiments on VTOs, I got into AR Code’s website and was impressed by its range of AR solutions. With their low-power slam rendering technology, your user can access their different types of AR solutions. They only need to scan the AR QR code, following their user guides, as the process varies depending on the type of your device. 

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It will engage your consumers with AR renders of your 3D model without making them install any app. Thus, you can simplify your 3D visualization of your products. I have experienced firsthand its AR face filter and discovered that this technology serves to enhance brand visibility and promotion. Also, you can customize the interaction between the user and your product on this platform. Let your customer snap a photo and get instant AI insights with its AI QR codes.

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5. AlgoFace: I have explored every feature of face AI and applied AI and AI ethics to this platform. Interestingly, AlgoFace introduced ‘Identity-Free Biometrics’ to detect unique attributes about our face without determining our identity. Its FLT(Facial Landmark Tracker) delivers exact face tracking information even in low light or weak connectivity. 

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If you have a retail shopping app or e-commerce website, AlgoFace will provide your customers with an accurate digital try-on experience without adding filters. Initially, I used to be hesitant to make changes to my hair. After trying its hair extensions and hair color matching, I became confident to alter my hairstyle. Thus, your customers can make an informed purchasing decision with the utmost accuracy.

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How useful virtual try-it-on apps are

It's no longer necessary to try things on before determining how they will look on you. Blending with facial recognition technology, AR aids you in exploring wearables and home decor through your Android or laptop. Now, you can get an enhanced experience with real-time simulations as AR(Augmented Reality) technology integrates into e-commerce platforms. Let’s delve into the key benefits of AR-enabled VTOs tools:

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Improved shopping convenience

On the current date, Many consumers now prefer digital trials before visiting a store or skip the store entirely for certain products. AR try-on apps like Sephora, Warby Parker, and IKEA Place allow users to try items virtually from home. 

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As a result, you can also get rid of the hassle of standing in a queue of trial rooms and going through the complications of return policies. Despite any weather conditions or other issues, you don’t need to sacrifice your shopping urge. Sit back on your couch, relax and do your shopping virtually.

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Enhanced customer satisfaction

In online shopping, there may be a risk that the purchased product will not align with your expectations. Now, virtual try-on apps help you buy items with confidence as they can visually sense them before purchase. Thus, it gives you a stress-free shopping experience. 

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Choose the best apps and enjoy purchasing your essential items at your convenience. Anywhere, anytime, you can get this facility to meet your urgent shopping requirements. Above all, there will be less tendency to return or exchange the items you buy recently. 

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Customized shopping experience

Pick the right products for you faster with the help of VTOs. These revolutionary solutions come with individualized recommendations depending on your facial features, body size & shape, and prior shopping habits. In this manner, these virtual mirrors create tailored shopping experiences.  

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As a retail brand, you can give an immersive and engaging shopping experience to your customers. Here, they can go with their demand and style preferences. Consequently, these apps will help you boost your sales with reduced production costs since you need to invest fewer physical resources compared to in-store shopping. 

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Decreased return volume

When do you return your recently purchased products? If the product fails to meet your expectations due to incorrect fittings or a mismatched appearance, you must return it to the retailer. However, user-friendly VTO apps will assist consumers in making an informed decision before buying their favorite items. 

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Through these apps, your shoppers can interact with the products using their AR & AI-enabled features. Thus, VTOs give transparent ideas about the product, and customers tend to return and exchange items less frequently. 

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Sustainable solutions 

Reduced return rates lead to fewer carbon footprints. Utilizing VTOs causes minimal shipping-related emissions and waste materials due to fewer product returns and in-store trials. Therefore, it promotes sustainability through zero-waste fashion trends. Let’s give it a go for a greener future ahead. 

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Besides profitability, businesses should aim to achieve sustainable goals. So, they have started to use Virtual try-ons to make less impact on the environment. Recycling waste and reducing in-store rush, VTOs assist them in advocating and implementing eco-friendly practices. 

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Advantages of virtual try-it-on apps

Imagine you are scrolling through an online shop, and your eyes land on the perfect outfit. At that moment, you have started to picture yourself in that ideal outfit. AR will transform your dream into reality and present you with a personal trial room at your fingertips. Here, virtual try-on apps excel with numerous merits:

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Real-Life experience

After viewing the 2D product image, you ordered something online and got an entirely different one. How do you feel then? Most of you have encountered this situation more than once in your life. AR-enabled try-ons are the game changers here.

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These apps will resolve your issue with the help of 360-degree 3D product visualization. In this way, you can interact with the product and make your purchase decision with ease.

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Personalized approach

Immersive shopping enhances the customer experience by providing opportunities for customization. According to your preferences and shopping behavior, the virtual try-on system will deliver you individualized product recommendations. Hence, this kind of unique shopping aid will make you feel appreciated throughout the entire buying process. Hold on and give it a go!

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Now, you can make your customers feel special while shopping online with this hyper-individual approach. Adopting VTOs, you can maximize client contentment with the provision of a real product experience. In this manner, they can connect with your brand. 

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Cost-Effective solution

There are ambiguities regarding the right fit, outlook, and quality of the products when you shop online. VTOs allow you to try before you buy and depict the items realistically. As a consequence, you end up with a minimum of inappropriate purchases. 

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Also, you can prevent return-related issues since there is a non-return policy for certain products. On the other hand, customers and retailers can save time and physical resources & aids with the help of VTOs. It results in minimized product cost and enhanced profit. 

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Disadvantages of virtual try-it-on apps

Despite multiple advantages, there are some key challenges associated with virtual try-on apps. Virtual try-on apps are leveraging augmented reality to place objects like necklaces or earrings onto images captured by your phone camera. 

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For a great experience, the ultimate result should be as realistic as possible. Beyond photorealism, there are also important technical aspects that apply to every virtual try-on app, ensuring smooth and accurate performance. But limitations often block the path of AR-assisted VTOs:

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Streamlined app performance

Whether you are working with video, the solution needs to maintain a stable 25 frames per second to ensure smooth playback. Image processing is a bit more forgiving since there is more time to work with each frame. But the user experience still matters. 

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No one wants to wait more than a second or two for a result. Moreover, the performance of these apps will vary on different devices. Without fast internet, it will get unresponsive and make you unable to use it.

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Maintaining data privacy

Data privacy is a growing concern now as users become more aware of how their data is handled. Sharing photos or videos, especially sensitive ones, can make people hesitant. For instance, if I have been trying on a dress, but it is not looking nice on me. That image, if shared, will be uncomfortable for me.

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Additionally, cloud computing introduces security risks that require strict precautions and expertise. Following this, a simpler and safer solution is to process data directly on the device, reducing vulnerabilities and minimizing errors.

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Acquiring the 3D models

To get high-quality 3D models, you have several challenging options. You can use a dedicated 3D scanner or hire a 3D artist.  Furthermore, you can apply photogrammetry using a smartphone. It is best to prepare both low- and high-quality versions loading the lighter model first while the detailed one downloads in the background. The models should be stored in the cloud and downloaded to the device as needed. These models can be quite large, often weighing tens of megabytes.

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Popular brands that use virtual try-it-on apps

Usually, personalized experiences boost customer engagement. So, renowned brands are now adopting AR & VR solutions to attract consumers with real-time shopping experiences. There are some of them mentioned:

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1. Lenskart 

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Lenskart utilizes virtual try-on technology primarily within its Lenskart platform, which focuses on eyewear. Virtual glasses try-on is an application that lets your customers test different eyeglasses or sunglasses digitally. Using the Augmented Reality platform, the tool overlays virtual glasses on the user’s face in real time. 

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Want to see how different frames will look on the consumer’s face instead of on some model or mannequin? The virtual try-on technology on Lenskart will help users do it with their devices. Without the need to physically wear them, they can browse through unlimited frames by sitting at home at their own pace. In essence, Lenskart leverages virtual try-on technology to provide consumers with a more interactive and convenient way to shop for eyewear online.

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2. Gucci

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Gucci is using virtual try-on technology over beauty products, eyewear and sneakers. They take up virtual try-ons for makeup products. It allows users to experiment with different shades and looks. This feature accesses the device's camera to reproduce how the makeup would appear on their face.

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Virtual try-on applications are also available for their eyewear. Through this, you can see how different frames suit your face. Gucci has also introduced a virtual try-on sneaker, where you can even customize sneaker designs. Hence, this brand is linking VTO technology, allowing you to visualize how products will look on you before making a purchase.

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3. Maybelline

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Maybelline's virtual try-on is a digital tool.  It allows your customers to experiment with makeup products online. Maybelline has a face-tracking process to accurately place the virtual makeup on the user’s facial features and provides a realistic preview of how the makeup will look.

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4. Myntra

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Myntra's new "Looks Virtual Try-On" feature has been launched on December 15, 2023. It takes the beauty shopping experience to the next level. Now, you can virtually try on foundation, eyeshadow, lipstick, and more before making a purchase. This feature will let your users experience how each product looks on you in real time and buy their favorites with confidence. 

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5. Prada

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Prada offers users virtual try-ons on their website through augmented reality and computer vision technologies. Their advanced computer vision program measures the user’s face or body to ensure the product is accurately positioned on them. They can use this feature to test different sunglasses and accessories before the final purchase. 

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Emerging trends & prospects of virtual try-it-on apps

In the global marketing space, virtual try-on (VTO) applications are revolutionizing the online shopping experience. Fashion companies, such as ASOS and Zara, are making meaningful investments in augmented reality and virtual try-on technology. Zara even lets you point your phone at packaging or displays to see 3D models. 

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The global virtual try-on market was valued at USD 9.17 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 26.4% from 2024 to 2030. The 3D AR version of Shopify has 94% higher conversions and 65% lower return rates. Therefore, VTO is shaping the future of immersive shopping. Remember! The use of live data patterns to create smarter personalized content could lead to privacy concerns. Be aware of it!

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Conclusion

Currently, Virtual Try-It-On Apps are transforming industries from healthcare & education to retail & entertainment. By 2025, approximately 75% of the global population and almost all social media users will be frequent AR users. With the rise of AR glasses and more powerful mobile applications, the experiences are becoming more fascinating and practical.

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Are you tech-savvy and looking to explore the endless possibilities of AR & VR? GlamAR will cater to your demands and give you an easy user interface with a realistic product view. Stay tuned with us for more interactions.