Best virtual try-it-on apps/platforms in 2025

Suppose an individual is ordering a pair of new glasses that look wonderful online. But after receiving them, the user finds them inappropriate for their face structure. Isn’t it disappointing? This scenario happens with most online shoppers, as they don’t get the opportunity to try things physically before purchasing. Consequently, they end up with returns and exchanges. 

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According to the National Retail Federation (NRF) and Happy Returns, the average rate of e-commerce return was 16.9% in 2024. Snap's Global Product Marketing Lead reports that businesses lose up to $550 billion annually. Furthermore, McKinsey found that inappropriate fit or style causes 70% of fashion returns. Often, the return policy is not applicable for wearables, which leads to no exchange or return in many online stores. 

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What if there is a way to try and buy the products online? It is now possible with the help of AR and VR technologies. The latest AR-VR technologies have made VTOs a popular feature for online platforms. It offers a promising solution to minimize return rates and satisfy customers with real-time shopping experiences.

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Best virtual try-it-on apps/platforms

1. GlamAR (Best for AR & VR solutions)

2. Banuba (Best for face AR technology)

3 . Modiface (Best for beauty tech solutions)

4. Orbo (Best for customized beauty products)

5. Perfect Corp (Best for beauty & fashion tech)

6. Try-on (Best for app-free web virtual try-on)

7. Luna (Best for eyewear shopping)

8.FittingBox (Best for eyewear technology)

9. Haut Ai (Best for AI-powered skin analysis)

10. DeepAR.ai(Best for AR filters)

11. Tryndbuy (Best for fashion shopping)

12. MirrAR (Best for personalized virtual shopping)

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What are virtual try-it-on apps?

Virtual reality (VR) is a technology that incorporates computer vision, machine learning, and augmented reality. Apps based on this technology enable consumers to experience how certain products, such as clothing, makeup, eyewear, etc., will look on them without touching them physically. This innovative solution provides you with a realistic preview of the products. Thus, it minimizes uncertainty and dissatisfaction among online shoppers like you. Moreover, virtual try-it-on apps will offer you an immersive experience, and you will be less prone to returning products. 

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Although these apps look complex, they are user-friendly. You just need a device with a camera. The camera captures you and locates more than 99 points of your human body. This allows VTOs to track your body's position in real-time. Most importantly, it keeps the 3D products intact even if you move your head or any other parts of your body. We have experienced some virtual try-it-on apps that rank higher in Google, and reputed brands are using these platforms to drive their business growth. Here are the best ones:

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Explore the 12 best virtual try-it-on apps

If you are a retailer or a fashion brand, you always wish to have customer retention and reduced return rates. Now, a game-changer arrives in the digital space that will give your customers a fun-filled shopping experience. Also, it ensures client satisfaction and decreases abandoned cart rates with minimal returns. What is this amazing thing? It is a virtual try-on app that will surprise your consumers with an immersive shopping experience.

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As a result, savvy business owners can have more customer engagement and growth in their sales. I have tested a handful of apps based on virtual try-on. Among them, I have selected the following for their functional features and popularity amongst brand owners:

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GlamAR (Web app)

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Glam AR revolutionizes the way of shopping with AR technology overlaying digital content. Integrating Real-Time AR and Multiproduct Try-Ons, Glam AR lets your customer visualize how the accessories, clothes, makeup and other products look on them. By reducing 64% return rates, GlamAR guarantees client contentment.

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It ensures your consumer's satisfaction when purchasing through personalized virtual try-ons. As a result, your customers tend to return the products less and avail themselves of interactive & immersive virtual shopping experiences. Embrace its dynamic features that set trends in the fashion and beauty industry and take your business to its peak:

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Category: All-in-one Virtual try-on web app

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‍Key Features:

• 3D model solutions:  Your customers can interact with the products with 3D Model solutions in a hypotonic environment. They can view your favorite products from three dimensions and make a confident purchasing decision. 

• 360-Degree view: Consumers will click on the product from the demo store and move it accordingly to check its overall outlook, including style and pattern. Its 360-degree vision will give them an in-store shopping experience. For example, if they see the 3D model of a wristwatch, it will provide a closer look at that watch with every detail like the dial, subdial, strap, crown, lug, buckle, hour marker, hands, etc. Also, they can clearly read the text on the watch's dial.

• 3D product experience: We turn clicks into conversions with our 3D product preview. Your consumers will get an instant visualization of home decor items with advanced 3D configuration. 

• 3D virtual photography: From a single 3D model, you can now create your image gallery without a traditional photoshoot. With our technology, you can showcase any angle, environment or setting without any hassle. 

• AI-Enabled facial skin analysis: The AI tool provides your customer with a live diagnostic session and a personalized skincare routine. It detects their skin type, texture, etc., and gives scores on different aspects of the particular skin. Now, our technology deals with 14+ skin issues. Just open the camera and allow our AI to scan & analyze the user's skin.

• AR ads: Get an immersive ad experience with our 3D AR ads. With these dynamic ads, you can engage your consumers anywhere. As a consequence, your customers can scan and buy the product easily and immediately whenever they see the ad. 

• Makeup virtual try-on: Let your customers explore the demo store of Glam AR’s virtual try-ons and enable the phone camera or webcam to scan their faces. Position the face within the given outline in a place with sufficient lighting and look straight at the camera. Hold on! After analyzing, they can see the result of how the lipstick, eyeshadow, mascara, blush, eyeliner, lip liner, and eyebrows look on them. These products are available in different color tones and finishes. Instead of their faces, users can choose models to view the products’ outcomes. 

• Eyewear try-on: If you enter our demo store, you can try on five types of models are there. According to the features, complexions and age, we have created these models. Now, your customers can select a suitable model, aligning with their unique features and try glasses virtually. Or else, they can adjust their face on camera and virtually wear the glasses and make a confident purchase. 

• Accessories try-on: Have your consumers missed out on options for accessories? Or getting confused about what will match their style? GlamAR offers a range of elegant accessories, such as necklaces, earrings, maang tikka, hats, caps, watches, bracelets, etc., to try on. By choosing models or just by scanning their faces, users can experience the accessories and test if those suit them. When they need to attend a sudden occasion, our virtual try-ons help them to do online shopping with fun. 

• Jewellery try-on: Are your customers hesitant to buy jewelry online? Let them use our try-on tools to choose their favorite product and try it with the help of visual cues or prompts. Action buttons will assist them in changing the position, size and orientation of virtual products. They can attempt various collections and store them for future purchases. Thus, our well-crafted user interface will help you boost sales with a satisfactory user experience and enhanced engagement. 

• Virtual showroom: GlamAR offers a 360-degree view of virtual stores. Now, your shoppers can see detailed images and explore various sections just by sitting back at home. 

• Virtual events: Let’s obtain innovative & flexible solutions for your advanced retail growth with a completely interactive virtual atmosphere. It facilitates you and your consumer with time and resource-saving while making an informed & confident purchasing decision. 

• Personalized approach: These AR solutions can analyze facial features and colors through convolutional neural networks. Thus, it optimizes the virtual tryout experience and gives accurate and customized results. 

• Compatible solution: GlamAR integrates a face-tracking SDK across multiple applications such as iOS, Android, Web, Unity, and React platforms. Apart from these, consumers can try eyewear, accessories, jewelry, etc., before purchasing. No doubt! It will give them an ever-amazing experience. Adopt these virtual makeup hubs to offer your customers modern shopping solutions. 

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Banuba (Best for face AR technology)

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Banuba is a face software company. Though is is established as an AI lab, now it works with AR, computer vision and machine learning. Banuba has also promoted virtual try-on apps for CMS like Shopify or Tiendanube. With its virtual try-on for makeup and beauty products, many brand owners have gained the largest target audience. Most importantly, this app is available across various platforms, including desktop, mobile, and in-store smart mirrors. I have tried its cool features and enlisted my findings below:

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Category: Face AR SDK & Video Editor SDK

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Key Features:

• Makeup AR tools: Here, your user can get a realistic makeup finish with a diverse range of eyeshadow, eyeliner, eyelashes, blushers, contours and highlighters. I have picked a product and fixed my face on the live camera. To my surprise, I got a virtual makeup artist who gave recommendations on how to apply makeup on my face. Also, a user can double-check their final work as I did.

• Virtual nail salon: Banuba’s hand recognition, nails virtual try-on tool gives consumers extensions fit matte and glossy polishes with lifelike color representation. I scan your nails, and it will start to provide samples that fit accurately at the edge of my nails. It will be helpful for the users to find a suitable and trendy nail polish easily. 

• Virtual hat try-on: Banuba has introduced TINT that allows users to try on any kind of headwear like hats, headband, bandana, etc. As an online retailer, you can add an entire collection of virtual headwear in 24-48 hours and get return on investments. 

• Glasses try-on: No matter if your customer is using a low-end device or a top smartphone, it will work on it. Thus, you can reach every layer of society and maximize your sales. Its advanced face tracking provides precise placement of eyewear. Accompanied with easy product selection and checkout, it offers realistic experience. 

• Lense try-on: This AR automatically recognises the user’s eyes and enables them to choose contact lenses that suit their eye color and personality. Realistically simulate interactions between their natural eye color and the lens for maximum fidelity of contact lenses virtual try-on. Also, they can recolor any part of their eyes separately or together. It is compatible with virtual makeup and face animation. Let your users try it anywhere on any connected device. 

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Modiface (Best for beauty tech solutions)

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Since 2007, Modiface has been dominating AR technology and the beauty industry, being a part of the L’Oreal family. It helps your user to test makeup, nail and hair products virtually. Besides, their skin diagnostic technology is a plus. Modiface tries to help your customers preview how products will look on their faces. ModiFace partners with Maybelline, L'Oréal, NYX, Amazon, or IMPORT PARFUMERIE. All these websites and Apps start to use their virtual try-on tools and get results. 

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Category: Beauty & makeup Try-on

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Key Features: 

• Makeup try-on: ModiFace's virtual makeup try-on assists your consumers digitally in testing color cosmetics such as Lipstick, Lip Liner, Eyeliner, Eyeshadow, Mascara, foundation, etc., with diverse makeup finishes. I open my front camera and see my face on the screen, and create a custom makeup look on this platform. It’s amazing! Let your users explore their live scan and color match technology to have a look they love. 

• Compatibility: This app is present on various platforms, including Android, iOS, Web, Windows, and WeChat.

• Hair try-on: Modiface’s hair VTO allows your consumers to experiment with hair colors and multi-hair color try-on. In addition,  its hair care diagnostic tool helps your user to make the best choice for haircare products to get healthy hair. 

• Nail try-on: Its Nail Virtual Try-on helps you to preview different nail colors, nail finishes, and even nail art. With a state-of-the-art hand tracking solution, you can help your customers receive satisfactory result after the nail polish dries.

• Face analysis: Let your users get a custom-tailored makeup look with the help of professional makeup artists on this platform. Modiface’s face analysis technology can detect more than 20 facial features. Believe me! I have tried it on my instant selfie and got a personalized look. 

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ORBO (Best for customized beauty products) 

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ORBO AI is a revolutionary invention in the Indian beauty industry. Orbo is not only spreading its personal and beauty care space in India but also spreading its wings rapidly throughout the world. As a progressive company, ORBO cracked a profitable deal from Shark Tank and embraced AI technologies to provide an amazing experience for the customers of D2C, Retail or E-Commerce businesses. Before having any doubt, let's try this app and get the results at hand.

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Category: Virtual try-on beauty web app

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Key Features:

• BeautyGPT: Your beauty brands get the benefit of a 360-degree customer view by using Orbo BeautyGPT. It gives an automated data-driven analysis of what your customers want, provides personalized guidance, and gives a full stack skin analysis and weather impact on skin.

• Smart skin analyzer: Through this AI smart skin analyzer your customer can take selfies and get the solution to every skin-related question. It can also analyze six kinds of skin types and gives a perfect model skin assessment for dermatologists to beauty pageants.

• Smart magic mirror: This AI tool is a revolutionary product for your beauty brand. Why? It can give a thorough analysis of customers' skin and come up with the results of your past choices, make personalized guidance and give importance to your preferences.

• Personalized product recommendations: Orbo AI ensures personalized product advice for customers. With the help of this tool, customers get suggestions for their makeup, hair color, foundation shades, skin types and cure solutions if there are any skin abnormalities present.

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Perfect Corp (Best for beauty & fashion tech)

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PERFECT CORP is an award-winning Taiwanese beauty application. This platform is bound with 17 out of 20 top beauty companies in the world to give this new technological service to the customers. It incorporates AI and AR models in its virtual makeup experiments to provide its customers with a fascinating experience. 

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In this digital market, Perfect Corp steps its ground worldwide, including Meta, Google and most of the leading companies. This leading SaaS company's AI and AR-empowered software gives online and offline experience to the customers of B2C, B2B,  Retail and E-Commerce businesses. Its high-tech, data-driven virtual makeup, face analysis, hair problems with solutions, eyewear shopping and eco-friendly products boost trustworthy relationships between brands and customers.

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Category: AI and AR-powered Virtual try-on beauty web app.

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Key Features:

• AI skin scanner: AI-featured Medspa software makes a revolutionary invention in the beauty industry. This software can detect 15 types of skin problems in a few seconds, gives professional and customized skin treatment, and provides flawless skin with the combination of CRM.

• YouCam: After implementing AI and AR, Perfect-Corp introduced its AI-powered YouCam video and photo editor, makeup, nails and perfect features. Using this feature, your customers take selfies to get a perfect image and makeup filters to use in images, nail patterns and colors.

• 3D face AR: 3D face AR is a face mapping real-time technology that indicates your customer gets a makeup trial with accuracy. This face mapping technique shows 100 focal points on your face to give you a perfect virtual face profile.

• Beauty 3.0: Perfect Corp founder Alice Chang includes Beauty 3.0 to YouCam Makeup and personalized shopping experience for their customers, retailers and other beauty brands. Last but not least, Perfect Corp brings a change in beauty try-on applications all over the world in a short period. It creates the virtual path to explore AI and AR-powered seamless channels towards your way.

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Try-on (Best for app-free web virtual try-on)

Try On is an advanced virtual application that merges Augmented Reality (AR) and Artificial Intelligence to upgrade the online shopping experience. This revolutionary online shopping update allows customers in the fashion, beauty and accessories industry to shop with confidence as well as reduce the possibilities of returns by providing an accurate simulation of the product. 

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Category: Web virtual try-on

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Key Features: 

• Face & body tracking: This feature is powered by artificial intelligence that tracks faces and body attributes with precision. It ensures the product suits the consumer. This is invaluable when it comes to trying on glasses and clothing.

• 3D product rendering for authenticity: Try On takes advantage of 3D modeling to display the product in crisp HD details. So your user can see exactly how textures, colors and patterns will look before purchase.

• Augmented reality functionality: You can freely switch AR overlays through smartphone cameras. In this way, consumers can see the products placed in real time as if they were in the same space. This further enhances the “try before you buy” experience. 

• Smart recommendations engine: Try On utilizes its Artificial Intelligence to assess an individual user’s skin type, facial shape, and previous choices to create user-specific product suggestions.

• Cross-Platform features: The application is now accessible on iOS and Android, and a browser version will soon be available. Now, it will be easy for retailers to implement virtual try-ons on their e-commerce platforms. 

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Luna (Best for eyewear shopping)

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Using Artificial Intelligence (AI) and Augmented Reality (AR), Luna improves online purchase of eyewear. This virtual try-on makes it possible for customers to view their favorite frame styles in 3D. Thus, they can virtually try on different styles of glasses, which not only increases their confidence in making the right purchase but also decreases the number of returns. 

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Category: Customer virtual try-on with vision technology

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Key Features:

• Cutting-edge facial mapping for the perfect fit: Luna's App incorporates advanced AI facial mapping. It requires your users to upload a selfie that captures their facial dimensions with the nose bridge measurement. This improves the chances of the frame fitting as compared to an in-person shopping experience. Unlike a physical store, users do not have to go through multiple attempts to try and fit the glasses. 

• Real-Time AR virtual try-on capability: Your customer can try on many eyewear frames with the use of their phone or computer through this app. Here, the animated face can be viewed through the webcam and they can rotate and tilt the animated face in real time. Once again, this fits perfectly with the concept of a store. 

• Frame suggestions relevant for the user: The AI technology of Luna tries to change the shopping experience entirely. It offers your user the perfect range of frames based on their face shape, skin color, and other personal style recommendations.

• Realistic rendering of app lens & frame details: Luna's app modifies shadows as well as reflection and transparency while using the app to achieve authentic virtual try-on.

• Ecommerce & retail experience: It is a quick integration for online stores and an experience for in-store visits. So your customer can enjoy both.

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FittingBox (Best for eyewear technology)

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FittingBox AI is a virtual try-on solution for eyewear. It is featured with AR and 3D solutions that enhance conversion rate and higher engagement. These features allow your customers to virtually try on more than a hundred stylish eyeglasses in real time. Moreover, your user can see how eyeglasses look on their face from every angle. Besides, they get tailored recommendations as per their face shape and personal style. 

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Category: All-inclusive virtual try-on for eyewear solutions

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Key Features:

• 3D model solutions: The feature of ultra-realistic 3D assets transforms your frame catalog. It works just as a social media filter. You can have a seamless experience with your eyeglasses and sunglasses through 3D solutions. 

• PD measurement: FittingBox AI offers online PD measurement solutions. It works with an intuitive card protocol, which enables user-friendly suggestions. This is possible because of its easy tutorials, precise direction and orientation advice. Such easy guidance accurately measures your Pupillary Distance. 

• Lens simulator: Consumers can try sunglasses designed with different lens colors with the feature of Sunglasses Lens Simulator. Your user can experience how photochromic lenses improve visibility by changing colors.  

• 3D viewer and packshot: You can explore different frames from every angle with the feature of 3D viewer technology. Here, you need high-quality images for your catalog. FittingBox’s Photo Packshot service offers you 360° views of your frame. 

• Compatible & flexible solution: It is compatible with multiple devices. But, users will need stable network connectivity and a high-quality camera on their device. Meanwhile, your customer will get data privacy, product customization options, easy implementation and more. 

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Haut Ai (Best for AI-powered skin analysis)

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Haut.AI brings a revolutionized skincare shopping experience for your consumers. More than 80 companies have trusted its SaaS toolkit for creating personalized product recommendation journeys. Let's discover how the smart technology of Haut.AI optimizes the user's skincare routine and suggests the best products for you.

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Category: AI-based beauty solution platform

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Key features: 

• Individualized approach: Haut.AI is a next-gen technology that offers AI-powered beauty solutions. It analyses your customer’s skin and hair and recommends lifestyle, diet, skincare routine, etc. Moreover, its advanced algorithm provides personalized recommendations. 

• SkinGPT: Haut.AI brings features of SkinGPT that create photorealistic skin assessments. It provides accurate skin evaluation. On this platform, you can visualize the long-term benefits of products on your skin. Moreover, it highlights subtle skin damage due to environmental factors and unhealthy lifestyles. 

• Flexible platform: Being a beauty brand, you can adopt this feature of simulation to educate your customers. Moreover, its integration with multiple platforms, real-time product recommendation, and AI-driven skin analysis benefit your consumers. 

• DALL-E feature: DALL-E offers your users a visual representation of skin care products or routines. It works like a virtual skincare consultant. Most importantly, it forecasts their future skin skincare progress and a better understanding of skin issues. 

• Fluorescence photography: Haut.AI has launched skin fluorescence photography along with AI algorithms. It is an advanced technique that can detect a user's skin's collagen level and porphyrins. Moreover, it makes visible hyperpigmentation, acne, photoaging and other skincare issues. On the contrary, If your quality of image input is not proper then you may have incorrect product recommendations. It may hamper your skin in the future.

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DeepAR.ai (Best for AR filters)

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DeepAR is a special platform that provides face filters and virtual try-on features on shoes, glasses, watches and hair products. It performs better for AR shopping, AR face filters, live video background replacement and blur. This virtual app can convert physical products into interactive AR experiences to boost sales and increase customer retention. 

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Category: AR try-on Technology

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Key Features:

• Glasses try-on: This AR facility gives your consumer an instant experience of glasses and sunglasses anywhere, anytime. Your user can get more color options, zoom in to frame details in 3D or try them on AR. After scanning the user's face on the front camera this app gives you a choice as per your requirements and personality.

• Shoe try-on: It allows users to try sneakers, athletic shoes, formal shoes and many more without any technical knowledge. Your customer can buy your favorite shoes after trying on this AR and there will be less chance for return.

• Wrist try-on: It provides best-in-class 3D modeling and computer vision. This AR solution maps your wrist size and accommodates AR objects automatically. From any camera-enabled device, your user can try this feature and avail of their best wrist jewelry. 

• AR-Enabled features: DeepAR is featured with essential tools that your user will need for adding AR solutions to their video chat app. However, this software brings fun elements to them with AR face and body filters. 

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Tryndbuy (Best for fashion shopping)

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This platform provides people with the world's most realistic virtual try-on room. It enables your consumers to try-on apparel, jewelry, and makeup before buying. Through this, as a fashion business owner, you can provide a remarkable experience to the customers. Also, it increases engagement and decreases the number of returned products. 

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Category: Virtual trial room

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Key Features:

• 3D & virtual body model: Tryndbuy creates realistic 3D body models, or you can try products on your body model while shopping online. After submitting selfies and entering body measurements, it generates a virtual body model of your user. 

• Cloth & accessories try-on: You can test clothing and accessories on their virtual model. It also provides mix and match, fitting checks, and size recommendations from AI-based fashion advisors. After all, this procedure reduces returns and makes online shopping easier and more enjoyable.

• Virtual dressing try-on: Tryndbuy does not only suggest the standard size of apparel by saying S, M, L, XL. It enables online shoppers to wear the clothes on their virtual body model to check size, fit, and look. Moreover, Tryndbuy highlights how tight or loose the clothes are on their different body parts.

• Virtual makeup: If you are a beauty brand, your customers can try real-life makeup products virtually. Thanks to the Tryndbuy platform for virtual makeup implementation via a mobile camera. Here, they can try eyeshadow, mascara, lipstick and hair color.

• Jewelry try-on: Tryndbuy provides details of the jewelry from every angle. So, your user can try everything by opening their web camera and taking a selfie.

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MirrAR (Best for personalized virtual shopping)

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MirrAR is at the forefront of AR-powered retail, delivering cutting-edge virtual try-on technology for jewelry, beauty, and accessories. By enabling realistic product visualization, MirrAR transforms the shopping experience across online and in-store channels.MirrAR provides a virtual try-on experience by seamlessly overlaying digital product representations onto a user's live or captured image.

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Category: AR & AI-enabled virtual try-on

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Key Features:

Providing realistic, 360-degree virtual try-ons, our augmented reality solutions for jewelry, beauty, and fashion accessories build customer confidence by enabling them to explore and choose products that truly reflect their style.

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• Jewelry: Unlock a personalized jewelry experience virtually 'try on' an extensive range of hyper-realistic designs. Instantly visualize how each piece complements your customer’s look, saving them time. This platform is fully compatible with desktop and mobile web browsers. Utilize a webcam to instantly visualize how our hyper-realistic jewelry designs will look on your user in real-time.

• Makeup: Experience the next level of beauty technology with our refined AR makeup tool delivers unparalleled realism in real time. Advanced facial mapping and rendering bring virtual makeovers to life. The future of beauty is here, and it's powered by cutting-edge innovation. Users can try eyeliner, lipstick, counter, and eyeshadow by using a webcam.

• Skincare: Leveraging AI Skin Analysis technology, our partners have witnessed a significant uplift in online interactions, with engagement time soaring by 160% and conversions rising by 30%. This platform gives shoppers detailed skin analysis insights and personalized product recommendations in real-time.

• Watch: MirrAR enables users to virtually try on watches using their smartphone cameras without the need for physical markers. Our hand-tracking technology is built on a diverse dataset of real hand models, encompassing a wide spectrum of gestures, skin tones, textures, and hand/finger sizes.

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Other virtual try-it-on apps that are not ranked in Google

The market is flooded with try-on apps, and each one is better than the other. These cutting-edge solutions leverage advanced AR technology to deliver seamless, immersive experiences that drive engagement and conversions. Here are some of the top-performing try-on apps, though they have not ranked in Google:

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 Lóvi: Why settle for guesswork when Lovi has your all skin covered? A cutting-edge iOS skincare assistant, just like having a personal dermatologist in your pocket—24/7! Scan your face with a medical board-trained cosmetics scanner and chat with its AI. Then, enjoy a personalized skincare routine and instant product recommendations in a jiffy.

Obsess: Rule the market with a next-level E- comm retail experience that beats top brands. Whether you are dealing in fashion, beauty, CPG, or home - these CGI-rendered virtual stores cover each one. Its interactive 3D shopping experience delights your costumes and keeps them coming back every time you think of shopping online.

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AR Studio: Effortlessly design stunning AR experiences with our simple yet feature-packed interphase —where limitless possibilities meet effortless creation. Whether you're building interactive retail displays or immersive brand experiences, its no-code AR editor makes it easy. With four recognition algorithms and three publication types, your AR projects can live anywhere—web, apps, or geolocation-based experiences.

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MakeupAR: This is the most advanced 3D facial AR technology for real-time, error-free virtual makeovers. Mapping 100+ facial points, its AI detects angles, lighting, and expressions for an extremely real beauty experience. Now, try on real-world products in one tap. Get exact shades, stunning textures, and flawless application, all in an instant.

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AlgoFace: One of the best try-on apps that detects unique attributes about the human face without determining the identity of a person. It has revolutionized the entire try-on experience and provides buyers with a privacy-first experience. Moreover, it runs seamlessly with low power consumption and delivers real-time experiences. This app effortlessly integrates into any platform and works smoothly on local devices without internet dependency.

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How useful Virtual Try-It-On Apps are

It's no longer necessary to try things on before determining how they will look on you. Blending with facial recognition technology, AR aids you in exploring wearables and home decor through your Android or laptop. Now, you can get an enhanced experience with real-time simulations as VR technology integrates into e-commerce platforms. Let’s delve into the key benefits of VTOs:

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Improved shopping convenience

On the current date, the presence of virtual try-ons eliminates the need to go to retail stores. As a consumer, you have the facility to test beauty products, clothes, or furniture from anywhere, anytime, through these apps. 

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As a result, you can also get rid of the hassle of standing in a queue of trial rooms and going through the complications of return policies. Despite any weather conditions or other issues, you don’t need to sacrifice your shopping urge. Sit back on your couch, relax and do shopping virtually.

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Enhanced customer satisfaction

In online shopping, there may be a risk that the purchased product will not align with your expectations. Now, virtual try-on-it apps help you buy items with confidence as they can visually sense them before purchase. Thus, it gives you a stress-free shopping experience. 

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Choose the best apps and enjoy purchasing your essential items at your convenience. Anywhere, anytime, you can get this facility to meet your urgent shopping requirements. Above all, there will be less tendency to return or exchange the items you buy recently. 

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Customized shopping experience

Pick the right products for you faster with the help of VTOs. These revolutionary solutions come with individualized recommendations depending on your facial features, body size & shape, and prior shopping habits. In this manner, these virtual mirrors create tailored shopping experiences.  

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As a retail brand, you can give an immersive and engaging shopping experience to your customers. Here, they can go with their demand and style preferences. Consequently, these apps will help you boost your sales with reduced production costs since you need to invest fewer physical resources compared to in-store shopping. 

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Decreased return volume

When do you return your recently purchased products? If the product fails to meet your expectations due to incorrect fittings or a mismatched appearance, you must return it to the retailer. However, user-friendly VTO apps will assist consumers in making an informed decision before buying their favorite items. 

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Through these apps, your shoppers can interact with the products using their AR & AI-enabled features. Thus, VTOs give transparent ideas about the product, and customers tend to return and exchange items less frequently. 

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Sustainable solutions 

Reduced return rates lead to fewer carbon footprints. Utilizing VTOs causes minimal shipping-related emissions and waste materials due to fewer product returns and in-store trials. Therefore, it promotes sustainability through zero-waste fashion trends. Let’s give it a go for a greener future ahead. 

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Besides profitability, businesses should aim at achieving sustainable goals. So, they have started to use Virtual try-ons to make less impact on the environment. Recycling waste and reducing in-store rush, VTOs assist them in advocating and implementing eco-friendly practices. 

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Advantages of virtual try-it-on apps

Imagine you are scrolling through an online shop, and your eyes land on the perfect outfit. At that moment, you have started to picture yourself in that ideal outfit. AR will transform your dream into reality and present you with a personal trial room at your fingertips. Here, virtual try-on apps excel with numerous merits:

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Real-Life experience

After viewing the 2D product image, you ordered something online and got an entirely different one. How do you feel then? Most of you have encountered this situation more than once in your life. AR-enabled try-ons are the game changers here. These apps will resolve your issue with the help of 360-degree 3D product visualization. In this way, you can interact with the product and make your purchase decision with ease.

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Personalized approach

Immersive shopping enhances the customer experience by providing opportunities for customization. According to your preferences and shopping behavior, the virtual try-on system will deliver you individualized product recommendations. Hence, this kind of unique shopping aid will make you feel appreciated throughout the entire buying process. Hold on and give it a go!

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Now, you can make your customers feel special while shopping online with this hyper-individual approach. Adopting VTOs, you can maximize client contentment with the provision of real product experience. In this manner, they can connect with your brand. 

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Cost-Effective solution

There are ambiguities regarding the right fit, outlook, and quality of the products when you shop online. VTOs allow you to try before you buy and depict the items realistically. As a consequence, you end up with a minimum of inappropriate purchases. 

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Also, you can prevent return-related issues since there is a non-return policy for certain products. On the other hand, customers and retailers can save time and physical resources & aids with the help of VTOs. It results in minimized product cost and enhanced profit. 

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Disadvantages of virtual try-it-on apps

Despite multiple advantages, there are some key challenges associated with virtual try-on apps. Virtual try-on apps are leveraging augmented reality to place objects like necklaces or earrings onto images captured by your phone camera. 

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For a great experience, the ultimate result should be as realistic as possible. Beyond photorealism, there are also important technical aspects that apply to every virtual try-on app, ensuring smooth and accurate performance. But limitations often block the path of AR-assisted VTOs:

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Streamlined app performance

Whether you are working with video, the solution needs to maintain a stable 25 frames per second to ensure smooth playback. Image processing is a bit more forgiving since there is more time to work with each frame. But the user experience still matters. 

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No one wants to wait more than a second or two for a result. Moreover, the performance of these apps will vary on different devices. Without fast internet, it will get unresponsive and make you unable to use it.

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Maintaining data privacy

Data privacy is a growing concern now, especially as users become more aware of how their data is handled. Sharing photos or videos—usually sensitive ones, like those in uncomfortable clothing can make people hesitant. 

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Additionally, cloud computing introduces security risks that require strict precautions and expertise. Following this, a simpler, safer solution is to process data directly on the device, reducing vulnerabilities and minimizing errors.

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Acquiring the 3D models

To get high-quality 3D models, you have several challenging options. You can use a dedicated 3D scanner or hire a 3D artist.  Furthermore, you can apply photogrammetry using a smartphone. It is best to prepare both low- and high-quality versions loading the lighter model first while the detailed one downloads in the background. The models should be stored in the cloud and downloaded to the device as needed. These models can be quite large, often weighing tens of megabytes.

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Popular brands that use virtual try-it-on apps

Usually, personalized experiences boost customer engagement.  80% of consumers are drawn to brands that customize their experiences(Freshworks). So, renowned brands are now adopting AR & VR solutions to attract consumers with real-time shopping experiences. There are some of them mentioned:

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Lenskart 

Lenskart utilizes virtual try-on technology primarily within its Lenskart platform, which focuses on eyewear. Virtual glasses try-on is an application that lets you test different eyeglasses or sunglasses digitally. Using the Augmented Reality platform, the tool overlays virtual glasses on your face in real-time. 

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Want to see how different frames will look on your face instead of on some model or mannequin? The virtual try-on technology on Lenskart will help you do it with your device! Without the need to physically wear then, you can browse through unlimited frames by sitting at your home at your own pace! In essence, Lenskart leverages virtual try-on technology to provide you with a more interactive and convenient way to shop for eyewear online.

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Gucci

Gucci is using virtual try-on technology over beauty products, eyewear and sneakers. They take up virtual try-ons for makeup products. It allows you to experiment with different shades and looks. This feature accesses your device's camera to reproduce how the makeup would appear on your face.

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Virtual try-on applications are also available for their eyewear. Through this, you can see how different frames suit your face. Gucci has also introduced a virtual try-on sneaker, where you can even customize sneaker designs. Hence, this brand is linking VTO technology, allowing you to visualize how products will look on you before making a purchase.

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Maybelline

Maybelline's virtual try-on is a digital tool that allows you to experiment with makeup products online. It has a face-tracking process to accurately place the virtual makeup on your facial features and provides a realistic preview of how the makeup will look.

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Myntra

Recently, Myntra has introduced an augmented reality (AR) feature. It is named as the "Looks Virtual Try-On." This feature aims to enhance your beauty shopping experience. With this new tool, you can virtually try on multiple beauty products, such as foundation, eyeshadow, lipstick, etc. Let’s try this new feature before purchasing final products.

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Prada

Prada offers you virtual try-ons on their website through augmented reality and computer vision technologies. Their advanced computer vision algorithm measures your face or body to ensure the product is accurately positioned on them. You can use this feature to test different sunglasses and accessories before the final purchase. 

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Emerging trends & future prospects of virtual try-it-on apps

In the global marketing space, virtual try-on (VTO) applications are revolutionizing the online shopping experience. Fashion companies, such as ASOS and Zara, are making meaningful investments in augmented reality and virtual try-on technology. Zara even lets you point your phones at packaging or displays to see 3D models.

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The global virtual try-on market was valued at USD 9.17 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 26.4% from 2024 to 2030. The 3D AR version of Shopify has 94% higher conversions and 65% lesser return rates. Therefore, VTO is shaping the future of immersive shopping. Remember! The use of live data patterns to create smarter personalized content could lead to privacy concerns. Be aware of it!

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Conclusion

Currently, Virtual Try-It-On Apps are transforming industries from healthcare & education to retail & entertainment. With the rise of AR glasses and more powerful mobile applications, the experiences are becoming more fascinating and practical.

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Are you tech-savvy and looking to explore the endless possibilities of AR & VR? GlamAR will cater to your demands and give you an easy user interface with a realistic product view. Stay tuned with us for more interactions.